10 Reasons Why Articles Remain the #1 Marketing Strategy Online
We’ve all heard it: “Content is King,” and for a good reason, because it is as far as the Internet is concerned. And when it comes to web surfers, they get online for two reasons, one is to check social media, and the other is to search the web for information. This is why the Internet has the reputation of being the “Information Superhighway.” That’s what its primary purpose was before it became so commercialized into what it is today. And… what do ‘Articles’ contain? The answer is quite simple: “Information.” So, what does this have to do with you? Be the one who supplies it. It’s that simple. In the rest of this article, I’m going to give you 10 powerful reasons why you should and/or need to get started using “articles” as one of your online marketing strategies so you, too, can reap the benefits.
Reason #1 Search engines love them. It’s no secret that search engines love content, so if you supply it on a regular basis, you’re giving them a great reason to stop by and take a look around. Once there, they’ll spider and index your website, which is exactly what you want.
Reason #2 Website and newsletter owners always need them. I touched base on this earlier about why web surfers come online. Website owners need fresh content to keep their visitors and/or subscribers coming back, whereas newsletter publishers also need fresh content for their “email” newsletters that they publish and send to their subscriber base. Please remember the two reasons I talked about earlier are why web surfers come online.
Reason #3 They generate lifelong residual traffic. Articles produce lifelong residual traffic because website owners, newsletter publishers, and article directories archive them for their visitors to read and search through.
Reason #4 A great way to get one-way, high PR links. This is probably one of the best reasons because when you offer your free information with ‘Reprint Rights’ and the website owner decides to archive your article within their article directory. Their website happens to have a High PR (popularity ranking) ranking. You’ll be able to ‘Piggy Back’ off their PR, giving your website a PR boost because at the end of every article you produce. You will also be able to leave your ‘Resource Box’ with all your website info and, most important of all, your URL.
Reason #5 They’re viral. This is yet another great reason to start using articles as one of your online marketing strategies simply because you’re going to offer ‘Reprint Rights’ with all the articles you produce, giving website and newsletter owners permission to publish them, causing a viral explosion and traffic surge to your website.
Reason #6 You can syndicate them via RSS. If you are up to speed on RSS (Real Simple Syndication) and you write ‘Articles’ on a regular basis, you can set up an RSS feed that web surfers and/or website owners can ‘Opt-In’ to and syndicate your ‘Articles’ via RSS. Plus, you can also submit your RSS feed(s) to RSS search engines and directories. Depending on how many ‘Opt-In’ this is yet another great reason to get started with ‘Articles’ and another way to generate LOTS of Free targeted traffic.
Reason #7 Bloggers with blogs need “Information,” too. Suppose you provide quality information related to a specific blog that a blog owner just might post your article on his/her blog for their audiences/readership to read, giving you again more free exposure for your business. It gets better. Blogs also use RSS (Real Simple Syndication) to syndicate their content to various search engines, RSS search engines, and directories, giving you again more free exposure through their feed.
Reason #8 Info-product developers need it too. Ever receive a free ebook of some sort in your inbox with related articles inside it from other authors? When you offer your articles with ‘Reprint Rights’ and someone decides to include your article in their book for a viral marketing campaign they’re working on, guess what? More free targeted traffic for you as that particular ebook circulates across the Internet.
Reason #9 Post them to related Forums and Newsgroups, Remember, the Internet is all about numbers, and Forums and Newsgroups contain numbers, too, and are yet another avenue for you to gain some extra exposure for free for your online business through your articles. Just make sure you read their Terms before you start posting because you don’t want to receive any ‘flames’ in your Inbox.
Reason #10 You gain instant credibility as an expert. The best way to gain the trust of your potential customers online is to supply them with quality “Information.” By doing this, you are stepping up and telling them that you know what you are talking about within the industry. You are giving them a reason to look into what you have to offer further.
These are 10 powerful reasons to get started with ‘Articles.’ You get all those benefits by just producing one article. The more you produce, the more you’ll benefit. Do you see how powerful articles are now and how they can take your online business to the next level? Again, “Content is King” online and will remain King for as long as the Internet exists. It’s now up to you to step up to the plate and decide whether or not you want to tap into this ‘Proven Internet Marketing Strategy’ yourself and reap all the benefits mentioned.
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